Elyanna, the Palestinian – Chilean singer captivating audience worldwide, has been unveiled as the face of Coach’s Ramadan campaign. The collection, inspired by classic silhouettes, sandy desert tones, and bold accents, seamlessly blends modern luxury with timeless Middle Eastern elegance.
As Ramadan embodies reflection, unity, and cultural connection, Elyanna’s presence in the campaign resonates beyond fashion – it symbolizes heritage, empowerment, and artistry.
For Coach’s Ramadan collection, Elyanna carries vibrant iterations of the Chain Tabby bag, featuring bold chain straps, patchworked denims, and warm desert hues. The collaboration is deeply personal for the singer, who reminisces about her mother’s vintage Coach bag from her childhood.
“She let me borrow it for a special occasion once, and I felt so grown – up and stylish”, she shares in an interview with Vogue Arabia.
Elyanna has rapidly become a trailblazer in the global music scene, breaking barriers for Arabic music on international stages. In 2023, she made history as the first singer to perform a full set in Arabic at Coachella. This year, she opened 2025 with four back – to – back performances with Coldplay in Abu Dhabi, followed by a tour in India.
Her connection to Ramadan goes beyond its religious roots, as she describes the month as a time of community, peace, and togetherness.
“Ramadan, to me, is about reflection, connection, and a sense of calm – it bring everyone together”, she tells Vogue Arabia, her henna – tinted hands evoking the rich cultural traditions that inspire her.
The spirit of unity echoes in “We Pray”, her collaborative track with Coldplay, which has helped bring Arabic lyrics to a global audience, spreading hope and resilience.
Beyond her music, Elyanna’s sartorial choices celebrate her Palestinian and Arab identity. She effortlessly integrates keffiyehs, tatreez embroidery, and traditional jewelry into her stage wardrobe, championing her heritage with every performance.
“My purpose is always to push our culture and the beauty of Palestine and the Arab world as a whole”, she tells Vogue Arabia. “We’ve got to inspire the rest of the world as well”.
With Coach’s Ramadan campaign, Elyanna continues to amplify Arab identity on the global stage, redefining modern elegance while honoring the deep cultural roots that shape her journey.