Tiffany & Co. Unveils New High Jewelry Campaign Spotlighting Craft and Legacy

Honoring its heritage while embracing the future, Tiffany & Co. reimagines iconic design through a modern lens in its latest high jewelry campaign.

Tiffany & Co. has released a new high jewelry campaign that fuses past and present into a powerful celebration of craft, symbolism, and artistic continuity. Centered on the brand’s signature Bird on a Rock brooch and one-of-a-kind creations from the Blue Book 2024: Tiffany Céleste collection, the campaign reflects a renewed focus on excellence in jewelry design – one that places heritage and innovation in direct conversation.

A Tribute to the Tiffany Aesthetic

Photographed by Carlijn, the campaign is a contemporary interpretation of Tiffany’s storied visual language. Drawing from the brand’s archives and inspired by the photography of Hiro and John Loring’s Tiffany Style, Jacobs reimagines the high jewelry house’s identity with bold, luminous imagery. Each piece appears not only as an object of luxury but as a sculptural statement of design and material mastery.

“The new Tiffany high jewelry campaign is a celebration of our house’s past, present and future”.

“The new Tiffany high jewelry campaign is a celebration of our house’s past, present and future”, said Anthony Ledru, president and chief executive officer of Tiffany & Co. “It showcases the extraordinary work of Jean Schulmberger…as well as our latest collection, which represents the pinnacle of Tiffany craftsmanship and innovation”.

At the center is Bird on a Rock, one of Schlumberger’s most beloved creations. In this iteration, the brooch is rendered in dazzling from: pear shaped and brilliant-cut diamonds, meticulously arranged with baguette diamonds and crowned by a cushion – cut D – color diamond of over 25 carats. The campaign also features the Shooting Star necklace, a striking piece whose 18-carat emerald – cut centerpiece evokes a celestial art – a motif of aspiration and movement that defines the Tiffany Céleste collection.

A Strategic Revival of High Jewelry

Since joining the LVMH Group in 2021, Tiffany & co. Has increasingly positioned its high jewelry division at the heart of its brand identity. This campaign follows a series of private events and the global Blue Book presentations, designed to deepen relationship with clients and reinforce Tiffany’s role as a leading player in the luxury space. From Tokyo and Paris to New York and Los Angeles, the Maison’s activations have blended exclusivity with storytelling – a strategy that is visibly working.

Tiffany’s high jewelry has also enjoyed renewed visibility on the red carpet. At the 2025 Academy Awards, several pieces appeared on nominees and winners, including Best Actress Mikey Madison, whose choice of Tiffany jewelry signaled the house’s continuing resonance with cultural icons.

Every detail of the new campaign underscores Tiffany’s commitment to quality at the highest level. The pieces showcased – from the monumental stones to the house’s rarest designs – reaffirm the artisanal depth of the New York jeweler. Timepieces also make an appearance, extending the narrative set in motion during LVMH Watch Week earlier this year. Their inclusion speaks to Maison’s growing ambition in haute harlogerie, now firmly integrated into its high jewelry expression.

Launching March 29 across print, web, and social platforms, the campaign invites viewers into a refined world where legacy is not only preserved but reinvigorated. In blending archival influence with contemporary storytelling, Tiffany & Co. continues to position its heritage as a living tradition – one crafted, worn, and imagined anew.

Discover more from our Jewelry & Watches series, only on HAYAT1ST.